After we had each conducted separate research we all went away and came up with our own simple ideas and concepts with the aim to discuss them and come up with an overarching concept at the following meeting.
Most of my concepts were based around the ideas of science and technology. I looked into the shape of atoms, specifically helium atoms as they are aesthetically balanced but also give a lighter than air concept. I also looked into the infinity symbol as it worked with the double barrelled o's used in the word 'loop'.
I also went on to experiment with the idea of movement, technology and travelling, attempting to create logo sketches that had a sense of movement to them. I even looked up basic physics equations related to the hyperloop; such as the definition of acceleration and average velocity, (a= ∆v/∆t) and positions graphs of velocity (x=x0+v0t+1/2at²), and used the ∆ symbol as inspiration for design choices.
