Today we were set a brief by the DBA (Design Business Association). A branding exercise to create a visual identity for the Hyperloop.
The hyperloop is a high speed transport system conceived by Space X founder Elon Musk. The aim is to get passengers from Los Angeles to San Francisco (354 miles) in half an hour in a capsule travelling at 800mph.
The target audience for our brief includes investors, the media, potential users and also skeptics. With the branding the idea is to get people win people over and get them excited, present hyperloop as something futuristic and fascinating. To generate interest and public credibility.
The minimum requirement for the brand is a logo, however it can and should be extended over a number of different platforms. Examples include tickets, signage and wayfinding, posters, publications, uniforms, station environments, timetables, capsule interiors, advertising, route maps and online presence.
For all elements of the brief it is key to remember the customer experience, how will something be perceived by the public? How can the idea of a commute become exciting and engaging?
More About Hyperloop.
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