The cover letter wasn't a difficult thing to design but I wanted to include another variation of the three characters for each pack.
I had them all holding signs as a cute little 'welcome to the promo pack' and lay the text out along side it (keeping the same font as I'd used for everything else of course). I tried to use a positive tone when writing out the letter, with touches of humour here and there. I knew the letter couldn't be informal but I felt it was a stronger idea to make it interesting and absorbing rather then formal and dull. Although I was careful not to be too casual I tried to sum up my way of speaking through the text so the letter became honest, rather than a front I could never live up to in person.
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