After producing my web design I was tasked with creating an interactive ad campaign to promote it. The task I had was producing an advert for conservation without relying on the usual shock, fear and guilt tactics, I wanted to make sure my products had a positive tone of voice.
The main target group for my campaign was children and families so using a cartoon/vector style for the design was a way of appealing to the younger audience and the positive tone was meant to engage members of the public into doing something, demonstrate that there is something that can be done and little actions can make big changes and people will be more likely to get involved.
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