To come up with our brand and logo we all were sent away to come up with our own sketches and then meet back up to choose our favourite. I wanted to work on something that appealed to our target market, was inspired by our competition and showed off our made by hand doodly nature.
I looked into our competitors using Jess's research (link) and was inspired by Folksy's logo. The chunky type looked fun and friendly.
I tried to create something along those lines but it looked too stilted and digital, I felt the only way to capture our unique quirky style and fill the brand with a personal touch was by producing type by hand so I started sketching. I did feel the detail of adding a jar to replace the 'a' gave the design an illustrative quality and also linked back to our company name so I wanted to continue to play with this idea.
A few sketches later and I found the one I preferred, the bottom left were my favourites; unique, quirky, definitely hand made and brimming with personality. So I scanned them in and digitised the hell out of them. I also felt they were feminine but not overly, this was suitable to our target market as we didn't want to alienate men but we're also aware that the most likely customer for home furnishing will be women.
After meeting back up with the group to talk over brand ideas it was decided mine was the one to go for. I took on some notes for the final designs such as angling the spoon, making it the length of the word and adding our tagline 'handmade creativity' and altered it to our final designs (as well as producing an 'icon' version of the logo).
As a spin off from this I'm working on some more type for our names to be used in our presentation and titles for the website, as well as a set of illustrations.
No comments:
Post a Comment