So after a long wait I decided to get back into my personal branding. I developed my logo from my previous sketches and then went onto consider what I would do for my business cards.
My key strength is illustration, so it would be silly to not use this for my brand. However if I could apply a digital and graphic design twist to it, it would incorporate m two main disciplines.
I wanted to produce a set of business cards, something collectable. I don't feel like I'm someone who can summed up through one illustration so I decided to produce 6 different designs both in portrait and landscape to create my variety. I spent a day sketching out ideas and designs that could be potentially used on the cards.
A couple of days later I got my idea critted by a small group of peers. It was suggested that I use a very smooth look for the digitising so as not to make them too 'illustrative like'. One person suggested a thick outline with block colour behind it slightly offset, would not only make the design look very digital but would also give a suggestion of screen printing- taking a traditional style and making it digital. With most of my processes I always sketch first and usually fill out an idea by hand before tackling it or developing it digitally so this concept worked well with my work methods. The style also resembles a similar look to comic book and anime, these are the styles I enjoyed as a childhood and replicated when teaching myself to draw. The style is my roots and only fair that it should be represented.
I attempted the illustrative style with a lot of success, I feel other than the logo it created a strong foundation for my brand to be built off of.
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