The other jobs I had been tasked; concept art for the stations and a basic poster advertisement were all very photoshop heavy and so I exclusively used the programme for most of that week.
For that station environments I took inspiration from various station concepts and existing stations. Most of the concept art was made by piecing together various elements within station design that I liked and creating art over the top of it. The key elements I was looking to promote within my station environments were smooth, natural curves- as an extension of our logo, and bringing the outside in. We wanted to include as many natural looking forms within the station as possible, from boulders as chairs to plants in the lobby, all to make the experience of travelling 500mph feel as natural as possible.
I also created concept art for the station barriers, to demonstrate how the loop would work with them, and the inside of the pod. We felt as a group that focusing our brand on all the customer facing areas would work best as we could integrate the sense of natural curves, nature, and balancing technology with biomimicry into every customer touch point making the whole journey and experience better.
For the poster I wanted to keep the look simple. With the band as a new innovation for travel we wanted to make it- and it's accompanying app- the main feature of the advert. Because of the loop's ability to expand into all forms of travel outside of the hyperloop we coined the tag line 'travel evolved', with the rosetta loop customers can travel in any form with ease and simplicity- this was what I wanted to get across through the advert.
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