Having the quote and idea roughly in my head I started experimenting with very simple hand rendered type. This technique was something I used to do a lot of before I came to university and I think this poster is a nice excuse to use it again (it may change to regular type later though, depending on how well the image and type work together. It may even end up as just type or just an image based poster, the fun is it's not set in stone). What I used to do was produce lots of different style of type, script, block, serif, and put them together as a quote. Although this style incorporates lots of different type that may look strange digitally, they work when drawn by the same hand. I feel that hand rendered type works with the quote it is displaying, the tone of the quote is a friendly and endearing one, when Leslie calls Ann 'a beautiful...' it is usually when the two have a connecting moment, this sentiment needs to be reflected within the poster giving the whole design a personality.
For the illustration style; to keep the tone of the poster up beat to work with the typography, I chose to draw my land mermaid in a style very similar to adventure time (another show I guiltily enjoy). This very simplified and quite cute style also replicates the friendly and warm sentiment behind the quote and keeps the tone of voice appropriate to the content. Adventure Time illustrations also fit in with the childish nature of the quote, 'Land Mermaid' always leaves me with child-like images of a wobbly mermaid hopping about on land, trying to do her taxes or buy a burger.
When I first visualised a Land Mermaid I didn't picture it as a mermaid but instead a siren. The land part of the land mermaid immediately made me think of a creature with two fish tail-legs making the walking experience a whole lot more awkward and a whole lot more funny. The siren perfectly fit this image and so I used their look as another key inspiration for my illustration combining both stereotypical visuals of a mermaid (such as the trident, the shell bikini etc) and a siren.
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